Advocacy is an important issue for libraries, and the importance of library advocacy is visible in the number of different advocacy toolkits and initiatives assembled by the numerous library associations that promote the value of libraries. Below is a short collection of resources that can aid any library or library employee in their advocacy efforts. You can find the LAA's Advocacy Toolkit here.

General Advocacy Tools

Library Advocacy Toolkits

ALA Office for Library Advocacy – “The Office for Library Advocacy supports the efforts of advocates to improve libraries of all types by developing resources, a peer-to-peer advocacy network, and training for advocates.”
OLA Advocacy Resources - These resources were created to help OLA members from all library sectors, to advocate for their libraries and to broaden the community of library advocates.
The Library Toolshed: A collection of resources and tools, most made by libraries for libraries on advocacy.

Frontline Advocacy

ALA’s Frontline Advocacy Toolkit – “The message of the library’s value must be spread by every library employee.”
ILoveLibraries.org – Ways to act as a Library Advocate.

Public libraries

Advocacy Work Plan Template
Public Libraries Provincial Advocacy How to Guide
Marketing 101: expanding the library’s customer base - From Marigold Library System, this publication can provide guidance when you're planning a marketing program, refreshing your existing communication tools, or thinking about enhancing services and programs. Marigold Library System would appreciate acknowledgement on any material from Marketing 101 that is reprinted.
Parkland Regional Library’s Advocacy Resources
Public Library Association - Understanding Advocacy

School libraries

Post-secondary libraries

ACRL Value of Academic Libraries